 To: M3: Masters of Marketing Magic From: Dr. A. Phasia, CEO, Psych Associates™ Re: New Informercial Campaign As you know, Psych Associates™ is preparing to launch new advertising campaign to increase customer awareness and generate more business. The linchpin of this campaign is a series of infomercials to be shown to nationwide audiences. You’ve been hired to show customers how the psychology of learning, memory, thinking, and language can improve their daily lives. The infomercials must be a maximum of five minutes in length (due to production and television airtime costs). They must be exemplary in all facets, anything less will result in termination of our contract. Psych Associates™ target customers include the following:
Each of the infomercials will address the needs of one of our target customers. They may be done as a video or an enhanced podcast (or something else, if you get approval from the CEO). The infomercials should:
The infomercials will be presented to the Executive Board of Psych Associates™ who will evaluate them. Each team has been assigned a target customer:
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