Psych M.D. - Acoustic Encoding


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Term: Acoustic Encoding
Definition (Myers):The encoding of sound, especially the sound of words. (p. 350)[1]
Definition (alternative): "The encoded memory of a stimulus on the basis of any sound associated with it"[2]
Contextual explanation:
Which one is easier to memorize?
"What sobriety conceals, alcohol reveals"
or
"What sobriety reveals, alcohol unmasks"

Let's try another one!
It is said that Attorney Johnnie Cochran's plea to O. J. Simpson's jury was remembered more easily when he said:
"If the glove doesn't fit, you must acquit"
than
"If the glove doesn't fit, you must find him not guilty!"

Somatic > Acoustic > Visual (in order of better memory)[1]
Related terms and concepts:
[3] (specifically 2:47-3:11)
Related websites:
Sources: insert WAPA style citations here
  1. Myers, D. G. (2004). Psychology. New York, New York: Worth Publishers.
  2. Keegan, G. Gerald Keegan's Psychology Site: Glossary A. Retrieved November 1, 2009, from Gerald Keegan's Psychology Site Web site: http://www.gerardkeegan.co.uk/glossary/gloss_a.htm
  3. chamczam09, (2009, January, 17). YouTube - Psychology Video: Encoding. Retrieved November 1, 2009, from YouTube Web site: http://www.youtube.com/watch?v=O4Kxps4OPeA
Edited by: Eungi
Date of last edit: November 1, 2009



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