|Term: Belief perseverance|
|Definition (Myers): Clinging to one's initial conceptions after the basis on which they were formed has been discredited.|
|Definition (alternative): The persistence of one's held beliefs despite evidence to the contrary.*|
|Contextual explanation: The tendency to hold onto our beliefs even in the face of disconfirming evidence. In an experiment, Charles Lord revealed how this happens with people who have opposing views of capital punishment. He presented two new research findings to the participants- one that supported their view on capital punishment and one that discarded it. It turned out that each side was more impressed by the study that supported their beliefs, and each readily disputed the other sutdy. This shows that when there is ambiguous or mixed evidence, people will interpret it to support their preexisting beliefs. |
|Related terms and concepts: belief bias, framing|
"You take the blue pill and the story ends. You wake in your bed and
believe whatever you want to believe. You take the red pill and you stay
in Wonderland and I show you how deep the rabbit-hole goes."
Despite evidence to the contrary, some equipment manufacturers
still believe a supplementary electrode is necessary to protect their
equipment from ground faults.
|Related websites: |
http://www.associatedcontent.com/article/34967/columbus_and_belief_perseverance.html?cat=37 (Applying it to Columbus' journey)
http://newfoundlandnews.blogspot.com/2006/07/belief-perseverance-inertia.html (Applying it in evolutionary theories)
http://www.journals.uchicago.edu/doi/abs/10.1086/597163?cookieSet=1&journalCode=jcr (Applying it to consumer research)
|Edited by: Melanie|