Psych M.D. - Framing


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Term: Framing
Definition (Myers): The way an issue is posed (1)
Definition (alternative): The framing effect, one of the cognitive biases, describes that presenting the same option in different formats can alter people’s decisions. Specifically, individuals have a tendency to select inconsistent choices, depending on whether the question is framed to concentrate on losses or gains. (2)
Contextual explanation: Everyone builds series of mental emotional filters. We use these filters to make sense of the world. The choices we then make are influenced by our emotional filters or frames. These frames are proven when we pose certain questions or when we try to persuade someone.
Related terms and concepts:
(3)
Desert or Butt?(4)

Related websites:
  • http://en.wikipedia.org/wiki/Framing_effect_%28psychology%29
  • http://www.youtube.com/watch?v=0UJ2YM8c6ts
  • http://www.youtube.com/watch?v=S_CWBjyIERY&feature=fvw
Sources:
  1. Myers, D (2004). Psychology. New York City, New York: Worth Publishers.
  2. Druckman, J. (2009). Framing Effect (Psychology). Retrieved December 10, 2009 from Wikipedia: http://en.wikipedia.org/​wiki/​framing_effect_%28psychology%29.
  3. Idea Framing, Metaphors, and Your Brain - George Lakoff. (2009). Retrieved December 10, 2009 from Fora TV, Youtube: http://www.youtube.com/​watch?v=s_cwbjyiery&feature=fvw.
  4. Jager, C. (2004). Living Desert. Retrieved December 10, 2009 from photo.net: http://photo.net/​photo-of-the-week-discussion-forum/​008mdz.
Edited by: Julia
Date of last edit: December 10, 2009



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