Psych M.D. - Heuristics


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Term: Heuristics
Definition (Myers):A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms. 1
Definition (alternative): Heuristics is a method that is used to solve problems faster, usually by using different techniques, rather than trying out all possible solutions. It is basically using short-cuts. There are two types representativeness heuristic and availability heuristic. Representativeness heuristic is when people judge the possibility of things based on how well they represent certain prototypes. Availability heuristic is is when people base their judgments based on what they already know from memory. 2
Contextual explanation:Heuristics is a common method that uses a solution that is more efficient. For example, when people want to buy a cake, they would go to the bakery section of a supermarket. The solution here is going to the bakery to buy cake, rather than looking for cake in every aisle of the supermarket. 1
Related terms and concepts: 1



















3 Heuristic Childcare

4 Availability Heuristic

5 Representativeness Heuristic
Related websites:
Sources:
  1. Myers, D. G. (2007). Exploring Psychology Seventh Edition. New York: Worth.
  2. Kalat, J. (n.d.). psychology lecture index. Retrieved September 13, 2009, from http://www.lanning.org/internet/lectures.html#top
  3. Video: http://www.youtube.com/watch?v=cE6sHXrEgSc
  4. Video: http://www.youtube.com/watch?v=KOzAxhu6w2s
  5. Video: http://www.youtube.com/watch?v=z11DeKK13vM
Edited by: Soobin
Date of last edit: September 10, 2009



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