Psych M.D. - Representative Heuristic


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Term: Representative Heuristic
Definition (Myers): Judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes 1
Definition (alternative): The representative heuristic is a cognitive shortcut made when individuals assess the frequency of a particular event based solely on the generalization of a previous similar event. 2
Contextual explanation: When someone tells you of a person who is slim, wears glasses and a collar shirt, and likes to read poetry, and then asks you to guess whether this person is a truck driver or an Ivy League university professor, you are more likely to guess that this person is a professor.
Related terms and concepts:
3
Related websites: insert links to external websites here
Sources:
  1. Myers, D (2004). Psychology. New York, NY: Worth Publishers.
  2. Representative Heuristic. (n.d.). PsychWiki - A Collaborative Psychology Wiki . Retrieved December 8, 2009, from http://www.psychwiki.com/wiki/Representative_Heuristic
  3. http://www.youtube.com/watch?v=z11DeKK13vM




Edited by: Ann
Date of last edit: 12/8/09



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