Psych M.D. - Selective Attention


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Term: Selective Attention
Definition (Myers): The focusing of conscious awareness on a particular stimulus, as in the cocktail party effect.
Definition (alternative): Tendency of a consumer to pay attention only to messages that address a need or interest or are consistent with the consumer's attitudes, opinions, and beliefs. *
Contextual explanation: So we focus on only a very limited aspect of everything we experience. When we are reading a book, for example, we forget the touch of our toes pressing against the floor or the fact that our nose is in our line of vision. When our attentional spotlight shifts, these forgettable sensations become vivid. Cocktail party effect is the ability to attend selectively to only one voice among many.
Related terms and concepts: Sensual Adaptation
Selective Attention
Related websites:Selective Attention Increases Both Gain And Feature Selectivity Of The Human Auditory Cortex
Edited by: Soo



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