Psych M.D.-Priming


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Term: Priming
Definition (Myers):the activation, often unconsciously, of particular associations in memory.1
Definition (alternative): Priming refers to a increased sensitivity to certain stimuli due to prior experience. Because priming it believed to occur outside of conscious awareness, it is different from memory that relies on the direct retrieval of information. Direct retrieval utilizes explicit memory, while priming relies on implicit memory. Research has also shown that the affects of priming can impact the decision-making process (Jacoby, 1983).2
Contextual explanation: when an earlier stimulus influences your response to a later stimulus. For example, an individual who has just purchased a new car may now start to notice with more frequency other people driving her same make and model. This person has been primed to recognize more readily a car like hers because of the experience she has driving and owning one.
Related terms and concepts: insert links to other pages on The Neuron here
Priming3.

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Related websites: insert links to external websites here
  • http://psychology.about.com/od/pindex/g/def_priming.htm
  • http://www.alleydog.com/glossary/definition.cfm?term=Priming
  • http://www.youtube.com/watch?v=ULZzm2Gkjgo
Sources: insert WAPA style citations here
  1. Myers, D. G. (2004). Psychology. New York, New York: Worth Publishers.
  2. Wagner, K. V. (n.d.). Priming - What Is Priming. Retrieved October 14, 2009, from http://psychology.about.com/od/pindex/g/def_priming.htm
  3. Priming. (n.d.). Retrieved October 15, 2009, from upload.wikimedia.org/wikipedia/commons/2/2a/Priming-Squire.png
  4. YouTube - "Priming in Psychology" Film Project ; AASU Summer 2009. (n.d.). Retrieved October 15, 2009, from http://www.youtube.com/watch?v=ULZzm2Gkjgo
Edited by: Jennifer
Date of last edit: October 15, 2009



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